What is a branded game?
Branded games are games which contain an advertisement in some way, shape or form. They allow brands to engage the consumer in a meaningful way.
Consumers are increasingly having very short attention spans. How do we engage them, when there's so much content out there? Delivering small, lightweight and highly engaging experiences make the most sense, given the short time frames available to ride the consumer trend waves.
With the explosive growth of mobile devices, branded games are every marketer's dream. Combined with our expertise in games technology, branded games can be developed quickly and distributed to consumers across smartphones, tablets and desktop computers.
Why use a branded game?
Branded games are a powerful engagement tool. Games in general easily capture attention, engage with their audience and forge lasting connection. Therefore they make an essential and powerful tool for every marketing campaign.
Whether your goal is brand awareness, audience building, lead generation, or customer loyalty, having an interactive game will place your brand at the center of conversation.
Branded games are typically short, fun and highly engaging, and are designed with a responsive mindset. So in short, a few examples where a branded game can be succesfully used are:
- Support an upcoming campaign
- Launch a new product
- Send traffic to your website
- Draw attention to your stand at an event
- Increase attention and awareness of your brand
Whatever your goal is, our games can help you achieve them!